1,889,142 Total Big Homes in US         $65
              (3,000 - 6,000 sq ft)  
      8,014 Seasonal Homes in US    +     $10.00/M
    489,387 Telephones              +     $15.00/M
            Counts Thru 12/31/2009   

Due to lower mortgage-interest rates and an       
increase in dual-wage earners, single-family      
homes are becoming more affordable than ever      
before.  Everyday, more and more families move    
into homes with more than 3,000 square feet of    
living space.                                     
                                                  
Living in these spacious residences requires      
additional maintenance, cleaning and general      
upkeep, not to mention the notion of interior     
decorating and replacing or adding new home       
furnishings.                                      
                                                  
                                                  
Additional Charges:                               
  Number of-                                      
    Bedrooms @ $8/M                               
    Rooms @ $8/M                                  
    Vehicles in Household @ $8/M                  
  Exterior Construction @ $8/M                    
  Fireplace @ $7/M                                
  Home Equity @ $15/M                             
  Lot Size @ $10/M                                
  Mortgage-                                       
    Amount @ $12/M                                
    Type @ $12/M                                  
  New Bankcard Issued @ $12/M                     
  New Construction @ $15/M                        
  Purchase Date @ $20/M                           
  Style of Home @ $8/M                            
  Swimming Pool @ $12/M                           
  Year Constructed @ $15/M                        
  FTP                                             
                                                  
Style of Home:  Colonial, Ranch, Mediterranean,   
Contemporary, Rustic                              
                                                  
Exterior Construction:  Aluminum, Brick,          
Concrete, Stone, Stucco, Vinyl, Wood              
                                                  
Unlimited use is available.                       
                                                  
Exchange is not available.                        
                                                  
Charges will apply to order after production      
of the list.                                      
                                                  
Updated quarterly.                                
                                                  
Last Update:  01/01/2010                          
Next Update:  04/15/2010                          

-------- DATE --------
01/01/2010 UPDATED       
01/21/2010 CONFIRMED     

------- MEDIA --------
DIRECT MAIL/CENSUS &          
PROPRIETARY SOURCES           

----- SELECTIONS -----
      $8.00 Mail Order Buyers        
      $5.00 Gender/Sex               
      $5.00 Age                      
      $6.00 Date of Birth            
      $8.00 Education                
      $8.00 Contributors/Donors      
     $12.00 Ethnic/Ethnicity         
      $5.00 Marital Status           
     $15.00 Phone Number             
      $5.00 Length of Residence      
      $8.00 Occupation               
      $5.00 Household Income         
     $15.00 Home Value               
     $20.00 Net Worth                
      $8.00 Presence of Child        
      $5.00 Geo/Geographical         
      $5.00 SCF                      
      $5.00 Zip                      
        N/C Cheshire Labels          
      $2.00 Keying                   
      $8.00 P/S Labels               
     $10.00 Run Charges              
     $10.00 Galley Listing           
     $15.00 Telemarketing Select     
     $50.00 Email Delivery (flat fee)
     $50.00 Diskette (flat fee)      
     $50.00 CD-ROM (flat fee)        
      $8.00 Credit Cards             

---- MINIMUM ORDER ---
5,000                         

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