206,254 1 Month Buyers               $110
    541,432 3 Month Buyers               $105.00/M
    966,121 6 Month Buyers               $100.00/M
  1,779,301 12 Month Buyers               $95.00/M
  3,358,678 24 Month Buyers               $90.00/M
      9,386 1 Month Change of Address     $80.00/M
          0 Financial/Insurance Rate      $75.00/M
          0 Food Rate                     $80.00/M
          0 Publisher Rate                $75.00/M
          0 Fundraiser Rate               $70.00/M
            Counts Thru 01/25/2011

The Carol Wright Gifts catalog buyers are highly
responsive consumers who are purchasing a variety
of products including housewares, general
merchandise, apparel, luggage, health and beauty,
gardening, novelties, holiday, organizational
products and more.

http://www.carolwrightgifts.com


Additional Charges:
  Size @ $16/M
  Purchase @ $8/M

Demographics:
  Average age 45+
  $20,000 - $75,000

Size:  Small, Med, Large, Extra Large

Purchase:  Last, Average

Product Type:  Apparel, Shoes, Bed and Bath,
Luggage, Gardening and Outdoor, Health/Beauty,
Kitchen and Pantry, Pets

Recency:      $50+      $70+     $100+     Total
   1 Mo    142,730   112,551    89,287   206,254
   3 Mo    383,237   306,766   245,791   541,432
   6 Mo    678,718   538,610   427,017   966,121
  12 Mo  1,199,488   925,610   716,136 1,779,301
    Exercise                             206,846
    Ailment Specific                     470,481
    Apparel                            1,740,948
    Furniture                          1,169,933
    General Health                       747,045
    General Merch                      1,520,903
    Health/Beauty                        699,360
    House-wares                        1,951,768
    Ingestibles                           61,326
    Luggage                              115,504
    Mobility/Arthritis                   309,400
    Shoes                              1,016,002
    Sight Related                        321,405

Reuse and telemarketing are not available.

Full payment required if cancelled after mail
date.  All cancelled orders will be charged a
$100/F cancellation fee whether or not the
order has been run.  If the order was run,
running charges, shipping and applicable media
fees will apply.  All orders cancelled after
mail date or merge purge will be billed at
full charges.

Updated monthly.

---- UNIT OF SALE ----
$43.00 AVERAGE

-------- SEX ---------
27% MALE
63% FEMALE

------- MEDIA --------
100% DIRECT MAIL
     (CATALOG)

----- SELECTIONS -----
     $16.00 $50+
     $26.00 $100+
     $11.00 $25+
     $21.00 $75+
     $11.00 Credit Card Buyers
      $8.00 Gender/Sex
     $12.00 Age
      $8.00 Home Owner
     $12.00 Income Select
      $8.00 Dwelling Size/Type
     $12.00 Presence of Child
      $8.00 SCF
      $8.00 State
      $8.00 Zip
      $4.00 Keying
     $10.00 Run Charges
     $50.00 Email Delivery (flat fee)
     $15.00 Product
     $11.00 Cash Buyers
     $11.00 Multi Buyers
     $11.00 Single Buyers

---- MINIMUM ORDER ---
10,000