440,180  1 Month Subs           +     $20
    823,616  3 Month Subs           +     $16.00/M
  1,022,141  6 Month Subs           +     $11.00/M
  1,217,491 12 Month Subs           +      $6.00/M
  1,247,224 Total Subs                   $170.00/M
    983,666 Active at Home Subs     +     $11.00/M
    324,812 Active at Bus Subs      +     $11.00/M
    631,870 12 Month Expires             $100.00/M
          0 Lead Generation         +     $26.00/M
          0 Non-Financial Rate           $145.00/M
          0 Catalog Rate                  $85.00/M
          0 Political Fundraising        $100.00/M
          0 Fundraising Rate              $75.00/M
            Counts Thru 11/30/2010

Published by Dow Jones & Company.

The Wall Street Journal is the leading global
newspaper of business and the business of life.

Every business day, a remarkable group of
influential people reach for the most trusted,
accurate source of news and analysis of the
world of business and finance - The Wall Street
Journal.  Journal subscribers are leaders and
managers in every industry, every public and
private enterprise, large and small.  They shape
policy and affect change.

Because of its editorial breadth, depth, scope,
and influence, The Wall Street Journal offers
the opportunity to communicate with powerful
business leaders and consumers with the wealth
to enjoy exceptional lifestyles.


Additional Charges:
  Modeling @ $25/M

Journal subscribers keep in shape through many
outdoor and indoor fitness activities including
jogging, bicycling, and hiking, and weight
training.  They're quick to adopt new
entertainment technology at home and actively
embrace new products and services that increase
the quality of their family's home life.

More than 80% of subscribers have taken action
as a result of Journal advertising indicating
their attention to advertising messages.  They
are involved in the acquisition of financial/
banking/insurance services, computer technology,
communications, office equipment, advertising,
travel & convention/meeting sites, and more.

Demographics:
  Average age 55
    $210,300 Average employment income
    $253,100 Average household income
  $2,489,200 Average household net worth
  $2,004,600 Average value of investments
  96% College educated
  87% College graduate
  57% Post graduate study
  82% Professionals/managers
  91% Homeowners
  69% Maintain a home office

Business Data:
  21% Financial advisor/planner/asset manager
  22% Professionals
  43% Small business (fewer than 100 employees)
  37% Big business (1,000+ employees)

Exchange is available.

Cancellation Charges:  $100/F

Updated monthly.

-------- SEX ---------
63% MALE
18% FEMALE

------- MEDIA --------
92% DIRECT TO PUBLISHER

----- SELECTIONS -----
     $20.00 1 Month Hotline
     $16.00 3 Month Hotline
     $11.00 6 Month Hotline
     $11.00 Gender/Sex
     $11.00 Paid
     $11.00 Business Address
     $11.00 Home Address
     $11.00 SCF
     $11.00 State
     $11.00 Zip
     $30.00 Zip Tape (flat fee)
      $2.00 Keying
     $10.00 Run Charges
     $75.00 Email Delivery (flat fee)
     $30.00 Cartridge (flat fee)
     $75.00 Modem/FTP/BBS (flat fee)
     $11.00 Renewals
     $16.00 Source

---- MINIMUM ORDER ---
7,500
1,000- REUSE